The new clip featuring star Michael Fassbender has increased our anticipation tenfold. But since "The Simpsons'" crudely-drawn origins, the show has been a marketing machine used to hock everything from Butterfingers to Michael Jackson-penned character theme songs, Fox's effort to sell the long-awaited feature film only amped up their quest for total media saturation. The dream-stealing element of the movie secret until close to the release date, when online games, "real" interviews with dream scientists and a strange "classified" 24-page manual sent to Wired Magazine drummed up more than enough buzz for Nolan's mind-bendy movie to become a runaway smash. So let’s take a look at some of the top viral marketing campaigns of all time This is the first ever movie to went viral before we are even aware that a movie marketing campaign can go viral. Oren Peli was a first-time director when he made supernatural shaky cam flick Paranormal Activity for a mere $15,000 in his own home, using unknown actors. The Blair Witch Project. When users freely share content within their social networks a campaign is often considered to have “gone viral” The viral aspect refers to the way viruses spread between people. Viral websites and blogs — one run by aliens complaining about the government’s relocation efforts — also popped up. So what movies currently have viral campaigns going on? Successful Internet Marketing Company Campaigns. Talk of being the chosen ones. If virality is created through the enthusiastic sharing of content and copy online, what can brands do to encourage it? "Anchorman 2" has officially avoided the overexposure bug, raking in over $100 million at the domestic box office since it's December 18th opening, quietly making it one of the holiday movie stampede's most profitable flicks. The premise of the film is that it is comprised of real documentary footage of an unsuccessful search for the truth behind an urban legend. The folks at Paramount also stepped up their integrated marketing for the release, arranging for a playable version of the movie's train crash scene in the crazy popular first-person puzzle game "Portal 2.". Another Abrams property with a similarly starless cast and a monster (er, alien), "Super 8" took a similar aim to "Cloverfield," keeping forum nerds across the net busy with a series of clues, websites, and countdowns launched after fans dissected the initial teaser trailer and uncovered a hidden message flashed in the last frames. For those who are unfamiliar, a viral campaign essentially means the spread of something (an idea, a particular ad, a song, etc.) 11. In the months leading up to the movie's release Abrams devotees practically did all the marketing heavy lifting themselves, devoting entire websites to uncovering clues as to what, exactly, had decapitated the Statue of Liberty in the trailers, and even creating their own fan art. "Paranormal"'s hype machine, combined with trailers intercut with audience reactions to emphasize the communal experience of seeing the movie in theaters, led it to one of the most incredible returns on investment in film history. Around the mid-to-late 2000s, viral marketing campaigns were all the rage, with everything from The Dark Knight to The Da Vinci Code arriving pre-packaged with an augmented reality game (ARG). Fassy plays an android indistinguishable from humans that promises he can carry out directives others might find “distressing or unethical.” Although the video is under three minutes long, it’s clear that the actor’s android transformation is flawless and delightfully creepy. Viral marketing is a technique, which marketers use intentionally to spread their message quickly. Here are 7 tactics for creating a successful viral content marketing campaigns: 1. The video featured the leader of the toys at the Sunnyside Daycare Center, Lots-O’-Huggin’ Bear. Last year, we noted some of the best viral marketing campaigns of 2017, by taking a look at the notable and successful campaigns of some of the biggest brands.Now, even though we are still only a few months in the new year, we decided to do the same. Disney Dream Portraits, to give them their proper name, were produced by Annie Leibovitz from 2007 to 2014.. Share. The website for The Blair Witch Project created an air of mystery around the film. The Best #Horror #Movie Viral #Marketing Campaigns Saturday, October 31, 2015 digital marketing. The Blair Witch Project. get VIRAL! ©2021 Viacom International Inc. ALL RIGHTS RESERVED. We were already sold on seeing the upcoming Ridley Scott film — originally intended as a prequel to the director’s classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. Most people are familiar with the bar of pink soap featuring the Fight Club title embossed on top. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of … JJ Abrams and the folks behind "Cloverfield" solved this riddle slow-rolling information out to the public, starting with teaser trailers that didn't even mention the film's title. Sure, don’t mind if I do. **t in a matter of minutes.The result? Promises of a changed life. If you lived in a major metropolitan area circa 2009, there's a good chance you spotted surreal "Humans Only" posters scattered around your neighborhood. 7 memorable movie marketing campaigns worth stealing from November 13, 2018. 5. The campaign included tweets , branded emojis , funny gifs (but no spoilers!) While it’s easy to say this was because of the show’s illustrious history, the producers believe there’s more to it than that. The franchise’s campaign success has spawned numerous copycats — particularly for the horror genre — using a similar, spooky approach to drum up ticket sales. When the webcam-based Chatroulette was at the peak of its popularity, studio Lionsgate decided to put the oft pervy social platform to good use. The Eli Roth produced Last Exorcism — centering on a minister who makes a documentary chronicling his final exorcism and lost faith — convinced unsuspecting boys that they were talking to a cute girl who was about to take her top off, via Chatroulette. It seems like a distant echo now, but when it was first announced that the hunky Heath Ledgers had been cast as The Joker, skeptical Batman fans widely questioned if he had enough chops to pull off a Joker twisted enough to fit into Christopher Nolan's dark Gotham sprawl (Spoiler: he did). Thankfully we were recently treated to a new film featuring our favorite puppet pals. The expressions on the guys’ shocked and terrified faces are hilarious. Yes, Sound of My Voice, we’ll join you and follow you anywhere. 1. Viral marketing campaigns require a visual strategy — this guides potential customers to understand your brand through the use of images. With "Batman Begins," Christopher Nolan had delivered a rare superhero movie that was a huge hit with both the moviegoing public, as well as source-material diehards. The Prometheus team released a new viral video yesterday that captured everyone’s attention. Simplicity – Viral content marketing campaigns are easy to understand. To celebrate the mustachioed one's box-office victory we've decided to take a look back at ten viral movie marketing campaigns that left no corner of the cultural landscape untouched in their quest to get the word out, and succeeded. We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Believe it or not, one of the most successful viral marketing campaigns in history occurred years before YouTube, Twitter, Facebook, and most modern conceptions of the Internet even existed. As one of the first and best viral marketing campaigns, The Blair Witch Project deserves top billing. Twelve years between Muppet movies is too long for our taste. A campaign should tell a story and that story is best told using visual elements that resonate with your audience. A major studio throwing major money at an untested, high-concept property happens in the movie business about, well, never. The image not only appeared in the film’s poster design, but was almost used in a viral marketing campaign — until Fox execs shot the idea down. On Internet message boards, debates drummed up as to whether the material was real or fake, back before Redditors could call them out on their s? With this article, we aim to share this list with you and our thoughts on how all these campaigns utilized viral marketing to umm…. Indie darling 1-2 punch Brit Marling and Zal Batmanglij kicked off their feature careers with "Sound of My Voice," an oddball thriller centered around a young couple that sets out to to expose a cult leader. The lesson to learn: Key pillar of viral marketing is unconventionality. How record-breaking The Incredibles 2 was backed by Disney’s marketing machine. After a teaser trailer featuring not much more than the movie’s spinning top, the studios released an online game called Mind Crime. An outrageous $250,000,000 in box-office earnings, and a whole new way to market movies. Director David Fincher also created several fake public service announcements featuring the film’s stars, but the studio wasn’t convinced they marketed the film properly. The video above explains how the scavenger hunt around the world immersed fans in the movie well before it hit the big screen, helping to make the second installment in Christopher Nolan’s Batman trilogy an unforgettable event. Simpsons-When the Simpsons Movie came out, it boasted one of the biggest opening weekends of the year. It can help you spread awareness of your message as well as increa… We hope that abovementioned examples of viral marketing campaigns helped you to get inspiration and some practical advice on how to improve the quality and efficiency of your own marketing efforts. We all know most Pixar movies are really for grownups (ok, probably all), which is why the studio had us eating from the palm of their hand when they created a 1980’s-inspired commercial to promote Toy Story 3. The studio used the show's iconic status to their advantage, not only making mainstream advertisements unavoidable to anyone with television, film, Internet, or street-side billboard access, but also catering to John Swartzwelder and George Meyer-worshipping diehards by converting 7-Elevens into Kwik-E-Marts and controversially altering major historical sites to bear Homer's image. When the film was released in 1999, social media profiles did not exist yet, nor did user-friendly video platforms like YouTube. The movie only bought in about $500,000 in a limited release, but considering "Sound" was made on a nearly non-existent budget, the movie succeeded both in earning some modest cash, as well as kickstarting the careers of some talented young filmmakers. Now you know who we are and what we do. Sometimes, all it takes to make a movie successful is great advertising. Don’t worry, we’ll have much more coverage leading up to these films. Far from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. One of the top viral marketing campaigns of 2019 has to be the video in which Greggs introduced its new vegan sausage roll to the world. All the way back in the late '90s, far before the Internet was the cat-worshipping, selfie-sanctuary it is today, the "Blair Witch Project" team was launching a still-in-existence website that sold their low-budget found-footage tale as a true story. How do you market a movie that doesn't feature a single notable face or name, and hinges on the main attraction – an enormous, vaguely reptilian monster laying spectacular waste to New York City – being kept under wraps until the date release? Using the great early word to their advantage, the studio teamed up with eventful.com, allowing would-be fans to vie for the privilege of screening the movie in their town. It’s a nice thought, but not always the case with consumer audiences. Product quality trumps everything. Did Fox really need to put millions of dollars into viral marketing to make "The Simpsons Movie" a runaway success? The viral campaign for The Dark Knight harnessed the enormous passions of Batman fans to create an unprecedented level of buzz and anticipation.. Viral marketing tidbits: In December the “12 Days of Deadpool” campaign started to promote the movie’s second theatrical trailer that premiered on Christmas day. After fumbling with her blouse, the young woman’s eyes eventually roll back in her head, screams are heard, and then the film’s website flashes on the screen. 2. It was 1999 after all, the internet was just getting started and marketers weren’t really worried about “going viral”. The uplifting promotional video generated record-breaking online … We’re dying to see more. The film parodied the revelatory techy tone of an iPhone commercial and it garnered five million views on social media within 10 days of its launch. People wearing all white. Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. Therefore being seen by a lot more eyes than your typical campaigns. Here’s a quick introductory summary. The Dark Knight Rises‘ viral marketing campaign has seen some impressive results so far, but it really all began with the 2008 movie The Dark Knight. In the words of Badass Digest’s Devin Faraci, “Bullhead is a gripping, moving and brutal story about masculinity. Home digital marketing The Best #Horror #Movie Viral #Marketing Campaigns. The Muppets campaign featured some of the funnest, cleverest viral bits we can remember in recent years. While the actual quality of the movie has been endlessly debated in the years since, and some money-grab sequels have done their best to sully the originals name, there's no doubt "Blair Witch" revolutionized the art of drumming of hype for smaller movies. The campaigns for The Dark Knight and The Dark Knight Rises were both heavy on viral media, as was the campaign for Inception. Known to some as the best viral marketing campaign of all times, it is basic by today’s standards, but at the time it was truly revolutionary. The first film’s grassroots marketing efforts went viral thanks to the use of website Eventful.com, where people could “demand” the movie play in their city. Once completed — which could be done by following QR codes linking to an online instruction manual — the film’s poster was revealed. Just like director Christopher Nolan’s Dark Knight viral marketing campaign, his mind-bender Inception saw an equally elaborate push on the web. "District 9" would end up succeeding financially both in the United States and around the world despite being a film deeply rooted in South Africa. In fact, they said the viral marketing campaign … Pixar’s Ken doll viral videos were also a hit with audiences. If you have created engaging content that gives readers a reason to share, that content or message has the potential to become viral. Because viral marketing relies on the behavior of consumers, there’s always an element of the unknownin viral campaigns. No spoilers! aliens complaining about the government ’ s Ken doll viral videos for parts two and three more! 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